Template-Type: ReDIF-Article 1.0 Author-Name: Ionuţ-Marian Anghel Title: Romanias perennial 'outsiders'. From a foreign non-European minority to intra-EU displacements. An exploration of Romas? Perpetual socio-economic and symbolic exclusion Abstract: After the fall of the socialist regimes from Central and Eastern Europe (CEE), various national and European programs were enabled in order to improve the socio-economic well-being of European Roma, but these policies are often anchored in an a present-centered and ahistorical framework, without taking into account the dynamic processes of stigmatization and marginalization that have plagued the Roma minority (Powell and Lever, 2015). The present paper seeks to contribute to the (historical) reconstruction of these processes of stigmatization and marginalization of Roma in different social-political periods (with an emphasis on the last and a half century). Using secondary data (censuses) and historical sources, I describe the state policies and state-led modernization programs that were aimed at improving Roma’s socio-economic well-being and their ambiguous effects. I conclude that in order to achieve social inclusion of poor Romanian Roma, more efforts have to be made to tackle the stereotypical `Gypsy image` that has guided most social inclusion/integration programs since the formation of the Romanian nation-state Publication-Status: Published in "Journal of Community Positive Practices", 4 2018 File-URL: http://jppc.ro/index.php/jppc/article/download/115/100 File-Format: Application/pdf File-Function: First version, 2018 Keywords: Romanian Roma; social history; outsiders; stigmatization; state-led programs Pages: 3-18 Issue: 4 Year: 2018 Number: 4181 Handle: RePEc:cta:jcppxx:4181 Template-Type: ReDIF-Article 1.0 Author-Name: Vlad I. Rosca Author-Name: Cristina Veronica Partenie Title: A theoretical overview on understanding customer-based brand equity Abstract: This research takes the form of an essay with two-folded goals: to bring further clarifications on the concept of brand equity, as it was discussed in the branding literature, while at the same time presenting the frameworks that could help both practitioners and researchers to measure the power of a brand. For this purpose, the authors have reviewed the existing literature, and discussed the most important perspectives on the topic: the financial-based and consumer-based brand equity, while at the same time debating the limitations of each one. The findings have implications for future research into a holistic approach to brand equity, that should see an increase of the customer’s perceived brand equity. Publication-Status: Published in "Journal of Community Positive Practices", 4 2018 File-URL: http://jppc.ro/index.php/jppc/article/download/119/105 File-Format: Application/pdf File-Function: First version, 2018 Keywords: brand value; customer-based brand equity; branding; marketing Pages: 19-28 Issue: 4 Year: 2018 Number: 4182 Handle: RePEc:cta:jcppxx:4182 Template-Type: ReDIF-Article 1.0 Author-Name: Mariana Stanciu Author-Name: Adina Mihailescu Title: Poverty evolution and social situation. 1990-2017 Abstract: he study shows the evolution of poverty in Romania in 1990-2017, within the European context, analysing statistics and local and international information. After the brief presentation of the basic concepts used to analyse the phenomenon, the two main stages of its dynamics in Romania are presented: 1990-2000 when the scale of poverty increased continuously, and 2000-2017 when the phenomenon gradually decreased, and became less intense, at least in terms of the severe and absolute poverty. Such performance is noteworthy, knowing that over the past century, much of the Romanian population could not afford a consumption of goods and services above the limits of the subsistence basket. Publication-Status: Published in "Journal of Community Positive Practices", 4 2018 File-URL: http://jppc.ro/index.php/jppc/article/download/124/107 File-Format: Application/pdf File-Function: First version, 2018 Keywords: incomes; minimal decent consumption; subsistence; inequalities; social protection Pages: 29-56 Issue: 4 Year: 2018 Number: 4183 Handle: RePEc:cta:jcppxx:4183 Template-Type: ReDIF-Article 1.0 Author-Name: Corina Cace Title: Intervention in Roma communities. Action on labour market Abstract: The study developed within an integrated program follows the actions carried out on the labour market for the employment of the Roma population. Are these measures effective and respond to the needs of the Roma population or the lack of adequacy to the specifics of the population leads to poor results? Data collection methodology included face-to-face questionnaire interviews with predefined questions, administrated by trained field operators. A total of 1064 questionnaires with Roma people were also collected. The marginalised Roma persons have been selected using the snowball method (we started from the town hall; if we had no success with the town hall, we approached the next institutions that might supply such information, for instance, the church, health care unit, police, school etc.). Of the respondents who would like to attend formation courses, 30% would like to qualify in constructions, 19.90% in agriculture and 18.30% in commercial activities. The top three areas of interest for the men are constructions (49.70%), commerce (13.60%) and agriculture, hunting, and fishery (12.10%). The women showed interest in attending training courses mainly in agriculture, hunting, and fishery (31.40%), commerce (24.70%) and hotels and restaurants (18.80%). In Bucharest-Ilfov, the top three areas of professional formation of interest for the respondents are constructions, commerce and hotels and restaurants. In the other surveyed regions of development, the respondents also showed interest in constructions, commerce, but also in agriculture Publication-Status: Published in "Journal of Community Positive Practices", 4 2018 File-URL: http://jppc.ro/index.php/jppc/article/download/126/108 File-Format: Application/pdf File-Function: First version, 2018 Keywords: regional development; social development; employment; vocational training; Roma communities Pages: 57-109 Issue: 4 Year: 2018 Number: 4184 Handle: RePEc:cta:jcppxx:4184 Template-Type: ReDIF-Article 1.0 Author-Name: Florina Diaconescu Title: Book review Stanculescu, M. (Ed.), Marin, M., Buligescu, B., Blaj (Neculau), G. (2017). Serviciile sociale in Romania -stare de fapt si provocari: Serviciile de locuire sociala, Bucuresti: Editura Pro Universitaria Abstract: Publication-Status: Published in "Journal of Community Positive Practices", 4 2018 File-URL: http://jppc.ro/index.php/jppc/article/download/128/112 File-Format: Application/pdf File-Function: First version, 2018 Keywords: Pages: 110-112 Issue: 4 Year: 2018 Number: 4185 Handle: RePEc:cta:jcppxx:4185